Case Study of Listing Advertising Management Outsourcing: PR Services
We are generating many achievements by designing and operating with a focus on the customer, rather than being tool-dependent, and by considering purchasing psychology, messages, and stories.
Regarding PR services, we would like to introduce a case study of "listing advertisement operation outsourcing." The target was BtoC companies in retail, food, and furniture with approximately 300 employees. As a result of the improvements, CPA decreased by 37%, and the budget increased by 20%. In BtoB, we consider success to be measured by the number of orders and business negotiations. Due to the long lead time, it takes time for verification, so we assess whether appropriate operations are being conducted based on the quantity and quality of micro conversions. Please feel free to consult us when needed. 【Case Overview】 ■ Product: PR Services ■ Service Price: 1 million to 3 million yen ■ Target: BtoC companies in retail, food, and furniture with approximately 300 employees ■ Improvement: CPA decreased by 37% (budget increased by 20%) *For more details, please download the PDF or feel free to contact us.
- Company：COLUMBUS PROJECT Co.,Ltd. Tokyo
- Price：Other
